True Temper’s Sensicore Technology Captures Zurich Classic
of New Orleans

MEMPHIS , TN – Emerging victorious from an all True Temper playoff set up by a 19 foot birdie putt in the final hole of regulation, the Zurich Classic Champion has finally removed the 14 year old monkey from his back. Trusting the unmatched consistency of Dynamic Gold paired with the vibration-damping power of SensiCore, the Champion holed 19 birdies and claimed the first title of his career. In all SensiCore was featured in an impressive 12 iron sets this week, included in that number were 4 sets of the hottest new iron shaft on tour, Dynamic Gold SL (Superlite) featuring SensiCore technology. The shaft is currently being introduced by the company and will be available in late June from club manufacturers and aftermarket distributors.

“Many consumers may not realize just how many steel sets on tour each week feature True Temper’s proprietary vibration-damping SensiCore technology,” says Director of Marketing, Chad Hall. “SensiCore’s unique ability to decrease harmful vibrations and enhance the feel of steel golf shafts is simply unmatched, particularly in lightweight steel as evidenced by the 80% usage of SensiCore in Dynamic Gold SL.” 

Extending it’s position as the premier steel shaft in golf, True Temper iron shafts were preferred by nearly 3 to 1 over the nearest competitor, including 4 of the top 5 Zurich Classic finishers. True Temper’s success wasn’t limited to the PGA Tour this week, as the #1 Shaft in Golf also swept the other two major tours with victories at both the Nationwide BMW Charity Pro-Am, as well as the Champion’s FedEx Kinko’s Classic.

True Temper Sports is the leading manufacturer of golf shafts in the world and is consistently the number one shaft on all professional tours globally. The Company markets a complete line of shafts under the True Temper and Grafalloy shaft brands, and sells these brands in over thirty countries throughout the world. True Temper Sports employs over 700 people in ten facilities located in the United States , Europe , Japan , China and Australia .