True Temper Unveils New Project X Web Site

MEMPHIS, Tenn. - Today, the world's leading golf shaft manufacturer, True Temper Sports unveiled its all-new Web site, www.PXshaft.com, showcasing its highly acclaimed Project X and Rifle branded golf shafts. The new site features an updated look, user-friendly navigation and the latest information on all Project X and Rifle shaft models from the world-renowned Project X and Project X Flighted to the tour-proven Rifle and Rifle Flighted family of shafts.

"Our online visitors will get to experience the Project X and Rifle brands as never before through bolder visuals, detailed tour information and an emphasis on shaft customization and fitting," says Lauren Carr, marketing communications coordinator for True Temper Sports. "As the leading golf shaft manufacturer throughout the world, golfers look to us for shaft information and education. With the all-new and innovative Project X site, True Temper can deliver product, technical and tour news at a real-time pace."

The new Project X site is just the first phase in True Temper's global electronic initiative which will include new True Temper and Grafalloy sites, web-based loyalty programs and quarterly e-newsletters. True Temper is also partnering with several media outlets to expand the company's online presence.

True Temper's Project X and Rifle shafts are two of the most popular golf shafts played on the world tours today. In 2009 alone, Project X and Rifle shafts have claimed nine tournament victories, including the Mercedes-Benz Championship, Northern Trust Open, World Golf Championships (WGC) Accenture Match Play, The Honda Classic, Doral Invitational, Transitions Tampa Bay Classic, Shell Houston Open, Masters Tournament and Verizon Heritage.

Project X steels shafts feature a unique variable taper design with a dedicated taper rate per inch for each shaft in the set. Longer taper rate results in more energy transfer to the ball for a faster and flatter penetrating trajectory. Rifle shafts are built through True Temper's exclusive Frequency Matching process which uses electronic calibration to ensure identical shaft flex from club to club.

For more information on Project X or Rifle shafts, visit www.PXshaft.com.

The leading manufacturer of golf shafts in the world, True Temper Sports is consistently the number one shaft on all professional tours globally. The company markets a complete line of shafts under the True Temper®, Grafalloy® and Project X® shaft brands, and sells these brands in more than 30 countries throughout the world. True Temper Sports is proudly represented by more than 800 individuals in ten facilities located in the United States, Europe, Japan, China and Australia. For more information, visit www.truetemper.com.

MEDIA CONTACT:
John Meng
Meng & Associates Inc.
P. 512.331.8600 F. 512.331.8601
john@mengassociates.com