TRUE TEMPER DRAMATICALLY EXPANDS SENSICORE PRODUCTION

Memphis, TN - April 15, 1997 - True Temper reports sales of SensiCore® products have significantly outperformed forecasts, posting record sales of over $5 Million in the first quarter alone.

True Temper President Scott Hennessy notes, “The reception to the SensiCore product line has been outstanding. The research and engineering behind SensiCore technology has re-defined the premium shaft category, and is providing golfers and club companies with the added value and performance they desire. We’ve had terrific success on the tours where SensiCore shafts are now being played by over 40 top professionals including Fred Couples, John Cook, David Duval, Gil Morgan and Davis Love III. In fact, three 1997 tour winners have had SensiCore in their bags. Leading golf equipment companies like Callaway, Mizuno, Titleist, Spalding, Lynx, Palmer, Ram, Prince, Maxfli, Henry Griffitts and Cobra have chosen True Temper shafts with SensiCore for use in their premium performance club lines.”

Following a record sales performance in 1996 of over 1,000,000 SensiCore shafts, the company now forecasts 1997 sales to eclipse last year’s mark by over 75%. Capacity upgrades are being installed in True Temper’s Amory, Mississippi plant to help the company meet the increased consumer demand. Company spokesman, Bill Beatty, adds: “True Temper’s full year advertising commitment for SensiCore is just starting to unfold. Our advertising plans include unprecedented levels of exposure on network and cable TV as well as national trade and consumer print magazines. So far we’ve been able to keep up with the orders and the capacity upgrades will insure on time delivery for the future.”

The expanded line-up of True Temper shafts with SensiCore for 1997 includes, Dynamic Gold®, Dynalite Gold®, Gold Plus®, Rocket®, Release®, and Stratus®,. True Temper is the worldwide leader in the production and sale of golf shafts, with headquarters in Memphis, TN.