SENSICORE™ WINS FIRST MAJOR CHAMPIONSHIP
True Temper Sweeps 1997 Majors

Mamaroneck, NY - August 18, 1997 - This year’s playing of the PGA Championship was a historic one. Davis Love III, one of the leading players on the PGA tour, captured his first major championship. It also marked a historic day for True Temper Sports. The 1997 PGA Championship was the first major golf championship where the winner played True Temper steel shafts with SensiCore™ technology.

Love plays Dynamic Gold® steel shafts with SensiCore™. SensiCore™ is a patented vibration dampening technology that eliminates up to 70% of the vibration in a steel shaft. True Temper engineers joined with vibration abatement experts to develop a composite polymer core, positioned inside the shaft, that eliminates unwanted vibration at impact. The result offers golfers a product that has the consistent performance benefits of steel, while SensiCore™ delivers a soft, solid feel by eliminating vibration at impact.

This win also marks the second consecutive major championship where the winner used an EI-70® graphite shaft in his driver. This year’s winner of the British Open carried an EI-70® to victory one month ago, and coincidentally finished as runner-up to Davis Love III in this year’s PGA Championship.

In 1997, True Temper had a perfect record. Professional golf’s four majors, The Masters, U.S. Open, British Open, and PGA Championship, were won by players using True Temper shafts. Once again, True Temper has proven that it is a driving force on professional tours throughout the world. To date, players using True Temper shafts have won over 60 golf tournaments worldwide.

True Temper Sports is the world leader in the production and sale of golf shafts. Headquarters are located in Memphis, TN. True Temper shafts are proud to be the golf shaft brand of choice to the finest golf club makers and players in the world.