TRUE TEMPER GROWTH CONTINUES
Memphis, TN - September 8, 1997 - True Temper is following up a banner 1996 with
an even more impressive 1997. Once again, the company is expecting an increase
in sales, with over 25% coming from the sale of new products.
With the increase in sales, True Temper has expanded their manufacturing
capabilities and capacities at both their Amory and Olive Branch, Mississippi
facilities. Capacity upgrades were installed at the Amory steel shaft facility
to help the company meet the increased demand for SensiCore™ products, while an
expansion at the Olive Branch composite plant increased production levels for
both the flag wrap and filament winding operations.
In addition to the manufacturing expansions, True Temper has opened its third
international affiliate: True Temper Japan. The Japanese company will be charged
with growing sales and improving service to the second largest golf market in
the world. The Japanese operation joins True Temper’s other international
affiliates located in Europe and Australia. True Temper President Scott Hennessy
comments, “We are very excited about our continued success and overall company
growth. For 1998, we will continue our mission of providing golfers of all skill
levels with the finest, most consistent performing shafts in the industry. With
the facility upgrades, we are prepared to handle the increased demand for our
shafts.”
The EI-70® filament wound graphite shaft headlines the new product introductions
for 1998. True Temper engineers have taken the tour tested EI-70® shaft design
and applied filament winding techniques to produce the newest standard in high
performance composite wood shafts. One of last year’s most popular products,
Assailant, is strengthened with the addition of Assailant OSC (oversized core).
The new larger dimensioned butt (.865” vs. .600”) Assailant OSC delivers
filament wound performance, a lower balance point, and the opportunity to
produce a lighter weight club. Also new for 1998 is Regency, a flag wrapped
shaft that borders on the ultra light weight category. Regency is also offered
with an oversized butt profile.
Quantum is the newest addition to the line of SensiCore™ products. It is
available only as an iron shaft and is designed for golfers who prefer a
conventional tour weighted steel shaft. Quantum is offered exclusively with
SensiCore™ vibration damping technology. It joins an already impressive line-up
of SensiCore™ products which includes Dynamic Gold®, Dynalite Gold®, Stratus™,
Gold Plus®, Release®, and Rocket™.
Within the steel product line, True Temper is reintroducing ExtraLite™, an ultra
light weight shaft first introduced in 1980. The TT Lite® XL is a longer version
of the popular TT Lite®. The new longer length will help to accommodate a much
wider array of club assembly options. Dynalite Gold®, a frequency matched light
weight shaft, will also be offered in longer lengths for tapered irons.
True Temper is also proud to introduce a new line of shafts designed exclusively
for junior golfers. The Dynamic Gold J-300, for woods and irons, is an ultra
light weight steel shaft that will be the choice for up and coming golfers.
TrueLite 500 completes the junior shaft line with a graphite wood shaft and a
steel iron shaft. It provides the ideal combination of overall flexibility and
tip flexibility to provide young players with great shaft action and feedback.
True Temper Sports is the largest producer of golf shafts in the world and is
consistently the number one shaft on the PGA tour. With headquarters in Memphis,
Tennessee, True Temper manufactures a full line of steel and graphite shafts.