TRUE TEMPER LAUNCHES WEB SITE

Memphis, TN - October 20, 1997 - True Temper Sports is officially on-line. The new web site, truetemper.com, was launched on October 20. True Temper gave attendees at the PGA International Golf Show in Las Vegas a sneak preview earlier this year before adding the final touches to take the site on-line.

“The web site offers True Temper another avenue in which to reach golfers and customers alike,” says Bill Beatty, Director of Marketing for True Temper. “Our main purpose in developing the web site is to provide golfers an on-line catalog where they could view the full line-up of steel and graphite products True Temper has to offer.”

Not only will the new site serve as an on-line catalog, but it will also provide users with fitting guides, tour information, company press releases, and new product previews. There will also be a section where users can view the company’s television advertisements, as well as segments of promotional videos that focus on shaft technology and shaft fitting. “A section containing the answers to commonly asked questions will also help educate users on the importance of proper shaft selection,” adds Beatty.

True Temper Sports is the largest producer of golf shafts in the world. With headquarters in Memphis, Tennessee, True Temper manufactures a full line of steel and graphite shafts.