TRUE TEMPER ANNOUNCES “FIFTH SENSE” ADVERTISING CAMPAIGN

Memphis, TN - January 30, 1998 - True Temper today announced a new television and print advertising campaign which promotes the superior feel of the company’s steel and graphite shafts, and SensiCore®, a shaft insert technology which reduces unwanted vibrations. Entitled “The Fifth Sense,” the ads use that phrase as a metaphor to describe the concept of feel as it applies to golf.

“The challenge was to make True Temper synonymous with “feel” which is the benefit that our products are deservedly famous for,” said Scott Hennessy, President of True Temper Sports. “We think this campaign accomplishes that in a stylish and imaginative way. And we’re confident that it will truly stand out in the print and broadcast media.”

The multi-million dollar campaign, which will break in February, includes a new 30-second television commercial starring 1997 PGA Champion Davis Love III and four single-page print ads. Each print ad is accompanied by a third-page ad featuring True Temper products.

True Temper is the world’s largest producer of golf shafts and is consistently the number one shaft used on the PGA tour, surpassing all other shaft companies combined.