TRUE TEMPER INTRODUCES DYNAMIC GOLD LITE
Orlando, FL - January 29, 1999 - Today True Temper Sports introduced the newest
member of its “Gold Series” of shafts, Dynamic Gold Lite®. This revolutionary
iron shaft features the performance benefits of Dynamic Gold®, in an ultra
lightweight design.
Dynamic Gold Lite weighs in at 109 grams versus Dynamic Gold’s 127 grams.
“Through various market research projects, we discovered that many golfers
prefer the low ball flight that Dynamic Gold produces,” says Scott Hennessy,
President and CEO of True Temper. “Unfortunately, many of those golfers cannot
effectively swing a club with a 127 gram shaft. Dynamic Gold Lite now gives
golfers an ultra lightweight steel shaft option that provides a lower ball
flight and unparalleled consistency.”
Not only is Dynamic Gold Lite the perfect choice for low to mid handicap players
looking for a lighter weight shaft, but it is also receiving great reviews from
the Tour. “After extensive testing on the PGA Tour, we discovered that many
players are looking for a lighter weight shaft,” adds Hennessy. “We are looking
forward to a successful tour campaign with this exciting new product.” Dynamic
Gold Lite is available with or without SensiCore® vibration damping technology
and will be featured in True Temper’s 1999 print media campaign.
True Temper Sports is the leading manufacturer of golf shafts in the world and
is consistently the number one shaft on Tour. The Company markets a complete
line of shafts under the True Temper, Grafalloy, and True Temper Titanium shaft
brands, and sells these brands in over thirty countries throughout the world.
True Temper Sports employs over 700 people in seven facilities located in the
United States, Europe, Japan and Australia.