FUTURE TOUR STARS PLAY TRUE TEMPER AND
GRAFALLOY
Memphis, TN - October 29, 1999 - Of the fifteen Nike Tour players headed to the
PGA Tour next season, twelve play True Temper and/or Grafalloy shafts. In fact,
Nike Tour players using True Temper and/or Grafalloy shaft won 87% of the events
on tour this year.
“The support of the Nike Tour is a key element in our overall Marketing and Tour
Strategies,” says Bill Beatty, Director of Marketing for True Temper. “These
players represent the future of the PGA Tour. Supporting them with products and
service at the Nike Tour level will continue to be a priority at True Temper.”
True Temper’s key products, Dynamic Gold®, SensiCore®, EI-70®, and ProLite®,
dominated the first tee at each event in ‘99. On average, 70% of each field
played True Temper iron shafts, while EI-70 and ProLite were the #1 and #2
graphite wood shafts in play.
True Temper Sports is the leading manufacturer of golf shafts in the world and
is consistently the number one shaft on Tour. The Company markets a complete
line of shafts under the True Temper, Grafalloy, and True Temper Titanium shaft
brands, and sells these brands in over thirty countries throughout the world.
True Temper Sports employs over 700 people in seven facilities located in the
United States, Europe, Japan and Australia.