TRUE TEMPER SPORTS
LAUNCHES INTERACTIVE WEBSITE
Memphis, TN - February 4, 2003 -
True Temper Sports unveiled its revamped website at
www.truetemper.com. New features include interactive tours of both the steel and graphite
shaft manufacturing facilities in addition to Shaftfit™--True Temper’s
proprietary static driver shaft fitting module. ShaftFit™ prompts the user to
answer a few simple questions about his/her shot tendencies and marries those
inputs with the most appropriate shaft recommendation by model and flex. An iron
shaft fitting application will follow within the next few weeks.
Professional clubbuilders and hobbyists will find helpful tips as well as
detailed specifications and trimming instructions for each product in the line.
“Our research shows that the majority of visitors come to our website for two
reasons—product information and shaft recommendations,” says Scott Hennessy,
President and CEO. “Our new website provides necessary information for
clubbuilders and the introduction of ShaftFit takes the guesswork out of proper
shaft selection.”
New Features:
► ShaftFit™
► Manufacturing Tours
► Public Relations Section (includes archived press
release, product imagery, and print and broadcast advertising)
► Step-by-step reshafting guide
True Temper Sports is the leading manufacturer of golf shafts in the world and
consistently holds the number one iron and wood shaft ranking on Tour.
The Company markets a complete line of shafts under the True Temper® and
Grafalloy® shaft brands, and sells these brands in over thirty countries
throughout the world. True Temper Sports employs over 600 people in seven
facilities located in the United States, Europe, Japan and Australia.