TRUE TEMPER® INCREASES BIMATRX™ CAPACITY
TO MEET GROWING CONSUMER DEMAND
Memphis, TN - June 18, 2001 - Touting “technology that works” at this past
year’s PGA Merchandise show, True Temper Sports introduced the revolutionary
BiMatrx golf shaft. “The BiMatrx introduction has far exceeded our loftiest
expectations,” said Scott Hennessy, CEO and President of True Temper Sports.
“We’ve had to open a third manufacturing facility just to keep up with demand.
In view of the wide acceptance from our customers and the golfing public, I can
say, without hesitation, that BiMatrx has proven to be the most well-received
golf shaft introduction of all-time.” The multi-material shaft features a
graphite body (for light weight and feel) and a steel tip section (for
consistency and tip stability). In just four months BiMatrx has captured 3 Tour
victories and is already in the top 5 wood shafts in play on the PGA Tour.
“World-class players aren’t the only ones benefiting from the revolutionary
product,” notes Hennessy. “In fact, our research confirms that golfers of all
skill levels are hitting more consistent golf shots and shooting lower scores
with BiMatrx.”
With its steel tip section, BiMatrx improves shot dispersion by up to 40 percent
by reducing club head twist at impact – allowing off-center hits to go
demonstrably straighter. When combined with the weight and feel of graphite,
BiMatrx offers golfers the best of both worlds—distance and accuracy! In fact,
player studies indicate that 82% of golfers of all skill levels who tested
BiMatrx hit longer, more accurate golf shots when compared to their current
shaft.
This revolutionary new shaft is now available from all leading equipment
manufacturers (including Cleveland, Lynx, Ping, Callaway Golf, Adams, Mizuno,
Jazz Golf, Taylor Made, and Titleist) and can be custom ordered in virtually any
head preference. In addition, aftermarket distributors and retailers across the
nation have added BiMatrx to their custom fitting and club repair initiatives.
True Temper Sports is the leading manufacturer of golf shafts in the world and
is consistently the number one shaft on Tour. The Company markets a complete
line of shafts under the True Temper and Grafalloy® shaft brands, and sells
these brands in over thirty countries throughout the world. True Temper Sports
employs over 800 people in seven facilities located in the United States,
Europe, Japan and Australia.