TRUE TEMPER® BIMATRX™ IS FASTEST GROWING
SHAFT ON TOUR
Memphis, TN - June 1, 2001 - Introduced at the PGA Show in early February, True
Temper’s revolutionary BiMatrx™ shaft has taken the PGA Tour by storm. Combining
the performance benefits of steel (consistency and tip stability) and graphite
(weight and feel) in one unique design has proved to be the perfect shaft for
many of the world’s top players.
Recent Tour highlights include:
q BiMatrx brand is consistently ranked in the top 5 wood shafts on the PGA Tour
as recorded by the Darrell Survey Co.
q Some of the best Tour players in the world now play BiMatrx…in fact, those
using it have won over $70 million in earnings and 13 majors during their
careers.
q BiMatrx was used to capture the Phoenix Open by eight shots, breaking the 46
year-old 72-hole scoring record in the process.
q BiMatrx played a major part in perhaps the most memorable shot of the 2001
Masters Tournament. Lord Byron Nelson hit his final tee shot as honorary starter
with a BiMatrx shafted Cleveland® Quad Pro® Titanium driver. True Temper was
honored to be associated with such a historic event.
“The Tour is the ultimate proving ground,” said Scott Hennessy, CEO and
President of True Temper Sports. “If your product is accepted by the best
players in the world, it adds instant credibility in the eyes of the consumer.
We are very fortunate to have enjoyed such high levels of Tour success,
especially considering that our policy is to not compensate the professionals
who use our products.”
BiMatrx is now available in all leading brands including Cleveland, Lynx, Ping,
Callaway Golf, Adams, Mizuno, Jazz Golf, Taylor Made and Titleist. In addition,
aftermarket distributors and retailers across the nation have added BiMatrx to
their custom fitting and club repair initiatives.
True Temper Sports is the leading manufacturer of golf shafts in the world and
is consistently the number one shaft on Tour. The Company markets a complete
line of shafts under the True Temper and Grafalloy® shaft brands, and sells
these brands in over thirty countries throughout the world. True Temper Sports
employs over 800 people in seven facilities located in the United States,
Europe, Japan and Australia.