03/06/2012

True Temper Rolls Out New PGA Tour Trailer at Doral

MEMPHIS, Tenn. — True Temper Sport’s new state-of-the-art tour trailer, The Shaft Lab,  made its debut on the PGA TOUR this week at the World Golf Championship Cadillac Championship in Doral, Fla. With over 85% of the world’s best players trusting True Temper shafts each week, True Temper is the only shaft manufacturer with a dedicated trailer available to support the professional players on tour every week of the season.

The Shaft Lab is a custom golf shop on wheels where True Temper tour reps can do a wide range of club work from building a set of custom clubs from start to finish in 15 minutes to simply adjusting lofts and lies for the players.

“Professional players are fine tuning their equipment almost every week between Monday and Wednesday before the tournament starts,” says Chad Hall, director of global tour operations and product marketing for True Temper Sports. “The Shaft Lab gives us the ability to support them in this effort and have all of our key shafts ready to go at a moment’s notice for specific player requests and our OEM partners to support their staff players.”

True Temper has a dedicated global tour staff of five tour representative who service the PGA Tour, Nationwide Tour, European Tour, JPGA Tour and the LPGA of Japan Tour.

“It is really important for us to work with the best players in the world on a weekly basis,” says Hall. “While we are able to help them maximize the performance from their equipment, the players provide us with invaluable feedback as we prepare to bring new products to market.”

 True Temper’s Shaft Lab attends 32 PGA TOUR events a season and several Nationwide Tour events. To date, shaft by True Temper have won seven events on the 2012 PGA TOUR and all events on the 2012 Nationwide and European Tours.