04/02/2012

True Temper Unveils New ShaftFit.com Web Site

MEMPHIS, Tenn. — The No. 1 shaft manufacturer in the world, True Temper Sports is proud to announce the launch of its redesigned ShaftFit.com web site, a comprehensive online fitting tool that supports the company’s larger initiative of educating golfers about the benefits of custom fitting.

The new ShaftFit.com offers a user-friendly interface that allows golfers to identify the iron or wood shaft that is right for them. Through five simple fitting questions, the web site analyzes a player’s swing characteristics and desired performance to generate shaft recommendations that perfectly match their individual needs and abilities.

A further advance for ShaftFit.com is the site is now mobile compliant and fully accessible on tablet devices and smart phones. Users also have the ability to share their ShaftFit recommendations with friends on Twitter, Facebook and e-mail, and the site also provides instant access to retailers who offer the recommended shafts.

“Playing the proper equipment makes a huge difference in your game, and the new design and functionality of ShaftFit.com gives golfers the perfect tool to streamline the process of finding the right shaft,” says Ray Lucas, vice president of global marketing and sales for True Temper Sports. “There’s obviously no substitute for being custom fit by a true professional fitter, but we are committed to providing golfers with as much information as possible about their equipment options and ShaftFit.com is helping to educate golfers around the world on the performance benefits of True Temper shafts.”